Harald’s story

  • Harald, Service Transformation Lead

    I’ve worked at Hyundai for eight years now and am part of the Business Innovation team.
    We’re currently helping to develop and establish IONIQ 5 in the EV market. When we began working on IONIQ 5 a few years ago, we made the strategic decision that we would use as many sustainable, fully recyclable materials as possible when creating the car. 

“ I really hope that our future will be much greener - for my children, and new generations. By initiating greener processes and greener solutions today, we’ll create a more sustainable tomorrow. And every individual can make a contribution. ”

  • I’ve recently switched to a plug-in hybrid myself. It fits perfectly into my routine and I’m proud to commute 100% electric every day. I believe the strength of Hyundai is that we really want to find a better way to be sustainable and serve our customer needs. Every day on my commute to work, I feel positive about the day ahead and the projects I’m working on. It helps that I have amazing colleagues too. Together, we make a real impact and that makes me really happy. At Hyundai, you can definitely contribute your ideas and make your contribution towards a better future - that’s what motivates me every day.

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