Purpose of the Job

Role Summary:

Drive Hyundai’s digital and social media presence across Europe. As Social Media Channels & Content Expert (m/w/d), you shape and execute pan-European digital content and channel strategies with a strong digital-first mindset. You combine strategic thinking, content expertise, and performance-driven optimization to strengthen brand communication, improve audience engagement, and continuously evolve Hyundai’s social media ecosystem.

We want you to:

• Define and implement pan-European digital content and channel strategies with a focus on social media, governance, and infrastructure
• Develop and steer digital-first campaigns and social media content across the full vehicle lifecycle, from launch to phase-out
• Coordinate and manage pan-European content production, localization, and deployment across markets
• Collaborate with internal stakeholders and agency partners to deliver compelling and consistent social media content and campaigns
• Drive campaign planning, execution, optimization, and performance reporting across all key social and digital channels
• Continuously improve campaign performance using analytics and monitoring tools
• Explore and scale new content channels, formats, and digital trends, including platforms such as TikTok
• Oversee and optimize content management systems, tagging structures, and distribution processes across Europe
• Define and monitor digital maturity KPIs across markets, including social performance, content adaptation, CI compliance, and community management
• Develop and distribute social media and influencer guidelines to ensure brand consistency across local markets
• Support and guide markets and agency partners on all aspects of digital communication, content development, and activation
• Drive community management excellence and support the growth and engagement of Hyundai’s digital communities

About you:

• University degree in Marketing or a related field
• Minimum 5 years of professional experience, including at least 3 years in ATL, Campaign Management, or Digital Marketing roles
• Strong experience in digital-first campaign strategy and social media ecosystem management
• Deep understanding of social media platforms, content formats, digital trends, and customer engagement strategies
• Experience in campaign performance analysis, reporting, and KPI tracking
• Strong understanding of content production workflows, asset management, and multi-market localization processes
• Excellent project management, stakeholder management, and agency steering skills
• Strong analytical mindset combined with creativity and storytelling capabilities
• Structured, proactive, and results-oriented working style with strong ownership mentality
• Excellent communication and presentation skills
• Fluent in English; additional European languages are a plus

Rewards and Benefits

• A competitive salary and benefits package
• Flexible working hours and a hybrid working policy
• Continued learning and professional development
• Car sharing and lease mobility program
• Complimentary daily lunch at our canteen and subsidized breakfast options
• Complimentary fitness facility and the opportunity to join various sporting clubs
• Highly international working environment