Purpose of the Job

Role Summary:

As our new Marketing Performance Analyst (m/w/d), you lead integrated analytics and reporting, enabling smarter investment decisions and measurable business impact. You act as a key interface between Marketing, CRM, Sales, and IT, ensuring transparency, consistency, and continuous optimization across all channels and markets.

We want you to:

• Define, track, and monitor marketing KPIs across brand, media, digital, CRM, and performance marketing activities
• Deliver integrated performance reporting and generate actionable insights to optimize campaigns and media investments
• Ensure high data quality, consistent tracking, and standardized reporting across European markets
• Translate complex data into clear recommendations and compelling stories for senior stakeholders
• Build and align processes between HQ and markets to improve transparency, efficiency, and performance
• Coordinate reporting and analytics alignment with Global HQ
• Conduct deep-dive analyses across the full funnel, including customer journeys, conversion, and channel effectiveness
• Collaborate with Marketing, Media, CRM, Sales, and IT teams to support data-driven decision-making
• Drive the development of data infrastructure, dashboards, and reporting solutions (BI, CRM, CDP)
• Act as a bridge between business and technical teams to support data and digital transformation initiatives
• Identify trends, risks, and opportunities to continuously improve marketing effectiveness

About you:

• 5+ years of experience in marketing analytics, media analytics, or data analysis in a corporate, agency, or consultancy environment
• Experience in the automotive industry, ideally within an OEM
• Strong understanding of full-funnel marketing (media, social, website, CRM)
• Proven experience working in multi-market or international environments
• Advanced analytical and quantitative skills, including data modelling
• Hands-on experience with BI tools (e.g. Power BI, Tableau, Looker)
• Experience with marketing data sources (ad platforms, GA4/Adobe Analytics, CRM, CDP systems)
• Strong understanding of marketing KPIs and performance measurement frameworks
• Experience with marketing/media mix modelling is a plus
• Familiarity with AI and advanced analytics applications in marketing is an advantage
• Strong communication and storytelling skills with the ability to influence senior stakeholders
• Structured, detail-oriented, and able to manage multiple priorities in a fast-paced environment
• Proactive, solution-oriented team player with strong stakeholder management skills
• Fluent in English; additional European languages are a plus

Rewards and Benefits

• A competitive salary and benefits package
• Flexible working hours and a hybrid working policy
• Continued learning and professional development
• Car sharing and lease mobility program
• Complimentary daily lunch at our canteen and subsidized breakfast options
• Complimentary fitness facility and the opportunity to join various sporting clubs
• Highly international working environment