Brand Communication Specialist

Based in Leatherhead, Please check commute before applying

Role Summary:

Hyundai is a brand leading the transition to electric vehicles. Would you like to help shape the dawn of the new Hyundai and be part of a brand revolutionising the automotive industry.

Marketing at Hyundai starts with our progressive products and ends with inspired and delighted customers. The Marketing team is the crucial component in building a brand that brings our prospects, customers and retailer network along on the journey with us. 

Job Purpose:

You will be responsible for implementing advertising campaigns within the UK to increase the awareness of the brand, develop positive brand opinion, and generate leads for new car sales across a variety of channels, including TV, digital display, paid search, print/press, radio and outdoor.

Working with the Brand Communications Manager and Hyundai’s agency partners, you will be involved in all aspects of media and advertising. This varies from high-profile new product launches (typically 1-3 a year) through to ‘always on’ lead generating activity and offerbased campaigns. You will integrate and implement a paid, owned and earned approach, building credibility and wider reach to media campaigns. At times there will also be the requirement to support the wider marketing team in other areas, including live events, retailer marketing and social media activity.

You will manage HMUK’s day-to-day Performance media activity (Always On). You will work with the wider team to brief the agency partners based on business requirements, develop plans with the agency that supports the brief, and sign off activity supported by the wider team. You will then ensure that the activity achieves its objectives, optimising activity where possible and ensure reporting is accurate and insightful.

We want you to:

• Briefing and managing advertising projects – you'll be expected to develop insightful briefs that will act as a stimulus for our creative and media agencies to generate campaign ideas. You'll then manage these ideas through development, production, execution and post-campaign reporting.
• Informing and involving stakeholders – you’ll work with teams from across the business to activate campaigns, securing buy in and seeking approvals where necessary.
• Managing asset production – leading the process of producing and approving quality assets that adhere to Hyundai’s brand standards and voice. This will involve working with European colleagues for asset delivery, assessing creative work against objectives, proposition and guidelines, and coordinating approval and delivery.
• Managing tactical performance media activity to deliver maximum volume of leads across key models.
• Reporting and management of key performance indicators – ensuring activity is measured and reported against KPIs and ROI.
• Planning – Assist in the development of yearly and quarterly plans for media and brand campaigns.
• Budget tracking and management – raising purchase orders, processing invoices and credit notes, and keeping budget tracking sheets up to date.
• Time and project management – driving your assigned projects forward through understanding and proactive management of timing schedules and project milestones.
• Agency working – you’ll need to be able to work well with partner agencies, actively motivating and managing them.
• Where required, you’ll be expected to provide additional support across the marketing team.

About you:

• Minimum of Three years’ experience within marketing/advertising roles, either in-house or in an agency.
• Strong project management skills (budget, timings, outputs, planning).
• Understanding of the automotive marketplace and a passion for cars is highly desirable, but it is not essential to have prior automotive experience.
• A broad understanding of the roles and objectives of marketing channels.
• Experience of working with external partners and suppliers.
• Willingness to learn, keen self-starter who can learn the intricacies of the discipline.
• Embraces flexible working with the ability to adapt as marketing plans rapidly evolve.
• Analytical and able to pull insights from data reports.
• Must be able to work individually and collaboratively to handle a high and diverse workload.

Rewards and Benefits

• Competitive Salary & Benefits Package
• Access to Employee Car Scheme for yourself, friends or family
• Hybrid Working (3 days office/2 days home)
• Private Medical Insurance
• Office Lunch Allowance
• 25 Days Holidays plus Bank holidays with option to buy/sell
• Group Income Protection & Life Assurance
• Flexible Benefits & Retail Discount
• Pension 6% Matched
• Free Parking
• Access to Hyundai & Genesis Sponsored events