Campaign Planning Manager (m/f/d)

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Date: 25-Jan-2023

Location: Offenbach, Hesse, DE, 63067

Company: Hyundai Motor Europe GmbH

We want you to:


  • Lead Hyundai Motor Europe’s Pan-European 360° campaign planning, production, management and operation.
  • Lead the development of all campaign assets (Film, Print, Digital, Brochure, OOH, POS) for the deployment and implementation/localisation in Europe.
  • Think 360°. Create integrated campaign concepts with a mobile/digital-first approach and with application in the ATL, BTL & PR fields.
  • Collaborate closely with the internal marketing departments (media, digital, brand experience, product, strategy, PR) to ensure an aligned and homogeneous planning of the communication strategy and content.
  • Collaborate closely with digital and media teams in order to push the programmatic advertising approach further for more targeted communication at tactical and lower comms-funnel level.
  • Coordinate and lead production shoots.
  • Keep the full overview of costs and manage campaign budgets before, during and after the development of the campaign assets.
  • Support in the steering of creative agencies to deliver inspiring and innovative 360-degree campaigns. 
  • Ensure a 360-degree consistency in campaign messaging, tonality, look & feel and product positioning.
  • Align with the global Headquarter regarding all global campaigns to be deployed and localized in the European markets. 
  • Align with the global Headquarter on the placement of in-flight magazine inserts and video on demand content.
  • Lead the development of campaign ad kits and assist the markets in their localization process. Collaborate with the localization manager and the agency localization team in the process.
  • Write concise yet comprehensive cross-functional agency briefings including competitor analysis, product insights and target customer analysis.
  • Support the Head of Brand & Communications in compiling and continuously updating Marketing plans and Market campaign plans.
  • Monitor campaign performance and help provide insights to maximize campaign effectiveness.
  • Manage internal ad hoc requests & administrative support for HME Top Management and Global Headquarter in Seoul.
  • Manage the exchange with further internal teams and support the planning and supply of additional communication materials (e.g. retail team, subscription services, general affairs, etc.).

About you:


Adaptable, determined and eager to learn, you’re not afraid to tackle any task that comes your way. A true team player, your keen eye for detail will lead the way to better decisions as you support others across your department and the wider business. You also bring knowledge of the automotive industry and market, and you understand the needs of our customers. 


You will also need to have:


  • Around 5 years of ATL/campaign management experience
  • Successful agency management
  • Creative thinking & presentation skills
  • Strategic thinking & analytical skills
  • Well-organised and with good time-management and coordination skills
  • ‘Have you tried’ attitude - willingness to go “the extra mile”
  • Excellent communication skills
  • Fluent in English, other languages a plus

Rewards and Benefits


You’ll enjoy a competitive salary, plus:


  • Flexible working hours
  • Continued learning and professional development
  • Car sharing and lease mobility program
  • Nutritious food and drink in our canteen

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