Job Summary:

As a Product PR Expert (m/f/d), you will drive Hyundai’s product communication efforts across Europe. You’ll develop and execute strategic PR initiatives, ensuring effective media engagement and impactful storytelling. Acting as a key link to external media, you will craft compelling narratives to enhance Hyundai’s presence in the automotive industry.

 

We want you to:

• Develop and implement PR strategies to drive awareness and visibility of Hyundai’s products in Europe.
• Plan and execute PR campaigns for product launches, ensuring alignment with business objectives.
• Define messaging strategies that effectively highlight Hyundai’s product innovations and technological advancements.
• Coordinate with local teams to align regional product PR efforts with European-level strategies.
• Identify opportunities to amplify Hyundai’s product PR impact and continuously improve communications.
• Monitor market trends and competitor activities to inform product PR strategies.
• Create and manage essential PR assets, including press releases, product press kits, Q&As, presentations, and multimedia content.
• Ensure high-quality, timely delivery of PR materials across all relevant channels.
• Track, evaluate, and report on product PR performance across Europe, providing insights to refine strategies.
• Manage relationships with automotive and technology media, ensuring Hyundai’s product innovations receive strong coverage.
• Act as a trusted media contact, securing product-focused coverage and amplifying Hyundai’s presence in the market.
• Drive awareness for Hyundai’s N brand, leveraging strategic media placements and storytelling.
• Support PR efforts for industry award recognitions, including the World Car of the Year awards for IONIQ models.
   

About you:

• Bachelor’s degree in PR, Communications, Marketing, or a related field.  
• At least 5 years of PR experience, ideally in the automotive industry or with European market exposure.  
• Strong knowledge of the European media landscape, including regional market nuances and culturally adapted messaging.  
• A well-established network of media contacts across Europe, with a proven track record of securing brand and product coverage.  
• Expertise in developing and executing PR strategies that align with Hyundai’s brand goals.  
• Deep understanding of cultural factors that influence brand perception and media relations.  
• Exceptional relationship-building skills with media, stakeholders, and agency partners.  
   

We offer:

• A highly competitive salary and benefits package
• Flexible working hours and hybrid work policy
• Continued learning and professional development
• Car sharing and car lease mobility program
• Daily complimentary lunch at the office canteen and subsidized breakfast snacks
• Free access to the company gym
• Opportunities to join company sporting clubs including tennis, soccer, yoga and golf.
• Highly international working environment