Job Summary:

As a Product PR Expert (m/f/d), you will drive Hyundai’s corporate communication efforts, enhancing our brand image across Europe. You’ll develop and execute strategic PR initiatives, ensuring consistent messaging and effective media engagement. Acting as a key link to external media, you will craft compelling narratives and position Hyundai as a leader in the automotive industry.  
 

We want you to:

• Develop and implement PR strategies to strengthen Hyundai’s brand positioning in Europe.  
• Plan and execute PR campaigns for product launches and strategic initiatives.  
• Define market-aligned messaging strategies that effectively communicate Hyundai’s unique value.  
• Coordinate with local teams to align regional PR efforts with European-level strategies.  
• Identify opportunities to enhance Hyundai’s PR impact and continuously improve communications.  
• Monitor market trends and competitor activities to inform PR strategies.  
• Create and manage essential PR assets, including press releases, press kits, Q&As, presentations, and multimedia content.  
• Ensure high-quality, timely delivery of PR materials across all channels.  
• Track, evaluate, and report on PR performance across Europe, providing insights to refine strategies.  
• Build and maintain strong relationships with media, agency partners, and industry stakeholders.  
• Act as a trusted media contact, securing coverage and amplifying Hyundai’s brand presence.  
• Drive awareness for Hyundai’s N brand, leveraging strategic media placements and storytelling.  
• Support PR efforts for award recognitions, including the World Car of the Year awards for IONIQ models.  
   

About you:

• Bachelor’s degree in PR, Communications, Marketing, or a related field.  
• At least 5 years of PR experience, ideally in the automotive industry or with European market exposure.  
• Strong knowledge of the European media landscape, including regional market nuances and culturally adapted messaging.  
• A well-established network of media contacts across Europe, with a proven track record of securing brand and product coverage.  
• Expertise in developing and executing PR strategies that align with Hyundai’s brand goals.  
• Deep understanding of cultural factors that influence brand perception and media relations.  
• Exceptional relationship-building skills with media, stakeholders, and agency partners.  
   

We offer:

• A highly competitive salary and benefits package
• Flexible working hours and hybrid work policy
• Continued learning and professional development
• Car sharing and car lease mobility program
• Daily complimentary lunch at the office canteen and subsidized breakfast snacks
• Free access to the company gym
• Opportunities to join company sporting clubs including tennis, soccer, yoga and golf.
• Highly international working environment