Purpose of the Job

Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

Role Summary:

Strengthen Hyundai’s presence within Europe’s lifestyle and cultural landscape. As our Lifestyle Communications Manager (m/w/d), you develop impactful storytelling initiatives, build strong relationships with media and influencers, and create meaningful brand moments that connect Hyundai with relevant audiences beyond traditional automotive communication. You act as a strategic connector between brand, culture, media, and lifestyle trends across European markets.

We want you to:

• Develop and implement a pan-European lifestyle communications strategy aligned with brand and business objectives
• Build and maintain strong relationships with editors-in-chief, lifestyle journalists, influencers, and key media stakeholders
• Identify emerging media opportunities, lifestyle trends, and cultural moments to strengthen Hyundai’s brand positioning
• Design and execute tailored storytelling initiatives, media programs, and lifestyle experiences across European markets
• Create compelling narratives and brand moments that position Hyundai within relevant cultural and lifestyle contexts
• Activate sponsorships, partnerships, and events through integrated PR and media initiatives
• Ensure consistent and impactful brand representation across all lifestyle communication touchpoints
• Collaborate closely with Marketing, Influencer Marketing, Paid Media, markets, and Global PR teams
• Drive projects end-to-end — from ideation and planning through execution and performance review
• Support the continuous evolution of Hyundai’s lifestyle communication approach through insights, learnings, and innovation

About you:

• Master’s degree in PR, Marketing, Communications, or a related field
• 12–15 years of experience in lifestyle communication, PR, media, or brand communication environments
• Strong automotive experience, ideally within agencies, editorial environments, or corporate communications
• Deep understanding of the European lifestyle and media landscape
• Strong network within lifestyle media, culture, and influencer ecosystems
• Excellent stakeholder management and relationship-building skills
• Strong storytelling and creative ideation capabilities with a sense for impactful brand moments
• Ability to independently lead projects from concept to execution and evaluation
• Experience working with Asian brands and international environments is an advantage
• Fluent in English; additional European languages are highly desirable

Rewards and Benefits

• A competitive salary and benefits package
• Flexible working hours and a hybrid working policy
• Continued learning and professional development
• Car sharing and lease mobility program
• Complimentary daily lunch at our canteen and subsidized breakfast options
• Complimentary fitness facility and the opportunity to join various sporting clubs
• Highly international working environment