Head of Product PR (m/w/d)
Offenbach, Hesse, Hyundai Motor Europe GmbH, 63067
Offenbach, Hesse, Hyundai Motor Europe GmbH, 63067
Head of Product PR (m/w/d)
We want you to:
- Develop and implement Hyundai Motor Europe’s (HME) strategic and tactical approaches to product PR activities Europe.
- Define positioning, messaging and activity plans for Hyundai products building consensus with all stakeholders and ensuring alignment in all markets.
- Lead and inspire the team to cultivate a forward-thinking, positive, and highly productive culture that drives ongoing success and innovation.
- Ensure PR assets are prepared and shared for Hyundai products, including press releases, press kit material, Q&As, briefings, speeches and visuals.
- Coordinate planning and messaging with Corporate and Brand Communication.
- Identify opportunities to optimize PR efforts, targeting key customer groups and expanding to new audiences, ensuring alignment with product profiles and Hyundai Motor Europe’s overall PR strategy.
- Lead and optimize PR performance across Europe through the development of robust reporting framework, ensuring clear and effective internal communication with management. Collaborate with local markets to assess performance, identify improvement opportunities, and boost Hyundai’s share of voice and positive media coverage.
- Encourage and support the creation of impactful, locally driven PR activities and collaborative projects that align seamlessly with Hyundai’s European PR strategy, enhancing overall brand visibility.
- Build and maintain strong relationships with key stakeholders across Europe, including media representatives and agency partners, ensuring effective PR engagement, especially during events and key campaigns.
- Continuously monitor the latest PR trends and assess their potential impact on Hyundai’s future communication strategy, adapting tactics to maintain relevance and competitive advantage.
About you:
- University degree in communications, marketing or a related field with Master’s Degree preferred.
- Minimum of 10 years’ experience in communications, with an excellent knowledge of the European media landscape and communication mix. Prior experience in the automotive or mobility sectors is essential.
- Proven track record of developing and executing successful communication campaigns and launches across multiple channels.
- Prior leadership experience in successfully developing a PR strategy at a European level.
- Ability to manage multiple projects and priorities in a fast-paced dynamic environment.
- Proven leadership skills with the ability to build consensus whilst maintaining a strong sense of urgency.
- Excellent analytical skills and ability to use data to drive decisions.
- Well developed stakeholder management skills with the ability to influence senior executives through experience and expertise.
- Strong collaboration skills with the ability to build productive relationships with people at all levels within the organization
- Exceptional communication skills in English with other European language skills highly advantageous.
Rewards and Benefits
- A highly competitive salary and benefits package
- Flexible working hours and hybrid work policy Continued learning and professional development
- Car sharing and car lease mobility program
- Daily complimentary lunch at the office canteen and subsided breakfast snacks
- Free access to the company gym
- Opportunities to join company sporting clubs including tennis, soccer, yoga and golf.
- Highly international working environment
Job Segment:
Automotive