Incentive and Contribution Margin Analyst

Leatherhead, Surrey (Please check commute before applying)

Competitive Salary, Private Medical Insurance, Hybrid Working (3 days office/2 days home), Office Lunch Allowance, 25 Days Holidays plus Bank holidays with option to buy/sell, Group Income Protection, Pension 6% Matched, Free Parking, Free Car Charging, Great Flexible Benefits including Dental, Access to ECS Car Scheme and access to Hyundai Sponsored events!

Job Purpose

Development and delivery of Sales Campaigns and initiatives to achieve New Vehicle Sales volume and contribution margin. The right candidate will work in close collaboration with sales channel leads to provide the necessary tools to support delivery of new vehicle sales volume. They will also work in close collaboration with product team and finance to manage incentive costs across all sales channels in order to optimise volume and contribution margin and work with Hyundai Capital U.K. to build finance product PCP, PCH and HP competitiveness by model within competitive baskets. You will work in close collaboration with the planning and ordering team for new car supply, ensuring quarterly campaigns and production requests are aligned. You will ensure effective delivery and communication of the campaigns/sales initiatives in each sales channel.   

Key Responsibilities

• Manage the development and sign off process of the Sales campaigns and initiatives, communicating appropriately both internally with all levels of the business and to the Retailer network.
• Creating finance strategies in conjunction with Hyundai Capital for each sales channel with clear monthly payment logic and price walks for additional product specification. 
• Constantly monitor effectiveness of sales campaign in relation daily order take and order bank analysis to ensure effective Retailer performance, suggesting initiatives to drive sales performance through campaign enhancements whenever necessary.
• Tracking of order take and order bank trends and monitoring sales mix by channel and model trim compared to competitive basket.  
• Analysis of market performance to identify trends and determine risks and opportunities within each sales channel.
• Analysis of each model’s sales funnel, understand the conversion at each stage of the funnel in order to predict future order take.  
• Evaluating competitive transaction offers in each sales channel, to track competitiveness relative to basket.
• Tracking campaign costs by offer to ensure achievement of budget and tracking contribution margin by version to ensure achievement of profitability target.
• Tracking product lifecycle in collaboration with the product team to ensure effective run out and new model launch strategies.  
• Tracking the model performance within segment and sales channel to plan on how to improve market position relative to competitors.
• Working in conjunction with the marketing team to continually review product and offer message in the market place
• Support and work alongside Product Team to ensure continuity of new vehicle edition models

Accountabilities:

• Complete campaign sign off for each quarterly campaign by the end of the second month in the proceeding phase.
• Sold order/stock analysis ensuring campaigns are targeted to maximise volume and profit whilst limiting build up of aging inventory.
• Creation of the Market Planning pack in advance of monthly Campaign Planning meeting and circulate to all attendees prior to the meeting.
• Ensure incentive spend per unit targets are achieved 
• Ensure model profit contribution margin targets are achieved 
   

Person Specification

• Strong analytical, planning and organisational skills. The ability to “make things happen” 
• Highly numerate with good PC skills and advanced Excel and PowerPoint skills
• Strong Understanding of marketing principles
• Budget management and cost control skills
• Flexibility to adapt to a wide scope of activities
• Efficient and exceptional attention to detail
• Strong communication and influencing skills 
• Good presentation skills
• Team player with strong interpersonal skills 
• Excellent administrative skills
• Motor industry experience with understanding of the Volume and Premium market.
• Capable of working under pressure and tight deadlines
• People Management and development of their skills