Incentive and Contribution Margin Analyst

Leatherhead, Surrey

Competitive Salary, Private Medical Insurance, Office Lunch Allowance, 25 Days Holidays plus Bank holidays with option to buy/sell, Group Income Protection, Pension 6% Matched, Free Parking, Great Flexible Benefits including Dental, Access to ECS Car Scheme and access to Hyundai Sponsored events!
 

Job Purpose 

We are looking for an Incentive & contribution margin analyst to develop and deliver Sales Campaigns and initiatives to achieve New Vehicle Sales volume and contribution margin. The role holder will work collaboratively with the product, planning, ordering and finance team to manage incentive costs, effective delivery and communication across all sales channels and for new car supply, ensuring quarterly campaigns and production requests are aligned. Also the role holder will work with Hyundai Capital U.K. to build finance product PCP, PCH and HP competitiveness by model within competitive baskets.

Key Responsibilities

• Analysis of the New Car market to identify trends and determine risks and opportunities within each sales channel.
• Analysis of each model’s sales funnel, understand the conversion at each stage of the funnel in order to predict future order take.  
• Tracking of order take and order bank trends and monitoring sales mix by channel and model trim compared to competitive basket.  
• Tracking the model performance within segment and sales channel to plan on how to improve market position relative to competitors.
• Evaluating competitive transaction offers in each sales channel, to track competitiveness relative to basket.
• Creating finance strategies in conjunction with Hyundai Capital for each sales channel with clear monthly payment logic and price walks for additional product specification. 
• Tracking product lifecycle in collaboration with the product team to ensure effective run out and new model launch strategies.  
• Tracking campaign costs by offer to ensure achievement of budget and tracking contribution margin by version to ensure achievement of profitability target.
• Working in conjunction with the marketing team to continually review product and offer message in the market place
• Manage the development and sign off process of the Sales campaigns and initiatives, communicating appropriately both internally and to the Retailer network.
• Constantly monitor effectiveness of sales campaign in relation daily order take and order bank analysis to ensure effective Retailer performance, suggesting initiatives to drive sales performance through campaign enhancements whenever necessary.
• Support and work alongside Product Team to ensure continuity of new vehicle edition models.

Accountabilities

• Ensure incentive spend per unit targets are achieved 
• Ensure model profit contribution margin targets are achieved 
• Complete campaign sign off for each quarterly campaign by the end of the second month in the proceeding phase. 
• Creation of the Market Planning pack in advance of monthly Campaign Planning meeting and circulate to all attendees prior to the meeting.
• Sold order/stock analysis ensuring campaigns are targeted to maximise volume and profit whilst limiting build up of aging inventory.

About you

• Strong analytical, planning and organisational skills. The ability to “make things happen” 
• Highly numerate with good PC skills and advanced Excel skills
• Strong Understanding of marketing principles
• Budget management and cost control skills
• Flexibility to adapt to a wide scope of activities
• Efficient and exceptional attention to detail
• Strong communication and influencing skills 
• Good presentation skills
• Team player with strong interpersonal skills 
• Excellent administrative skills
• Motor industry experience with understanding of the Volume and Premium market.
• Capable of working under pressure and tight deadlines
• People Management and development of their skills