About the job:

You will lead the full scope of digital marketing nationally – covering both strategic direction and hands-on execution. You are responsible for creating and executing digital marketing and media plans that drive traffic, leads, and strong brand perception, while delivering the best possible customer experience. With a strong digital and data-driven mindset, you will continuously optimize the performance of our campaigns across all digital touchpoints, with clear ownership of digital KPIs and budget. 

Key Responsibilities:

• Own and execute digital marketing and media plans that support brand perception and drive performance across key KPIs, such as traffic, leads, and customer journey engagement. 
• Have responsibility for the digital media budget, in close alignment with the Marketing Manager and Head of marketing and ensure effective media planning and optimization for ROI and ROAS. 
• Drive execution of the national commercial and campaign plan from a digital perspective – ensuring digital activities are delivered on time, within budget, and with impact. 
• Create briefs and lead collaboration with internal stakeholders and vendors across all digital channels (paid, owned, earned). 
• Monitor, analyze, and report on digital campaign performance using tools like Google Analytics, Meta Ads Manager, and platform dashboards. Drive data-driven optimization and A/B testing. Together with vendors if needed. 
• Plan and execute paid campaigns on Meta, YouTube, Google Ads, and programmatic platforms. Coordinate with CRM Specialist, Marketing Manager and vendors where needed. 
• Ensure a seamless customer journey through smart use of digital touchpoints, UX, segmentation, and personalization – with a constant focus on improving conversion and engagement. 

Required education, experience, and skills:

• Minimum 3-5 years of experience in a digital marketing role with both strategic and hands-on responsibilities. 
• Proven experience in digital media buying (Meta, YouTube, Google Ads) and performance marketing with a track record of strong ROAS. 
• Experience with tools such as Google Analytics (GA4), Meta Ads Manager, YouTube Studio, and A/B testing platforms. 
• Bachelor’s degree or equivalent in marketing, digital communication, or a related field. 
• Familiarity with programmatic advertising, marketing automation, and personalization strategies is a plus. 
• Experience in handling AEM and Content management is an advantage. 
• Excellent communication skills in Swedish and English.

Desired Competencies:

• Strategic thinking and strong planning ability in a dynamic environment. 
• Strong analytical skills and confidence using data to drive decisions. 
• Excellent communication and collaboration skills, both internally and with external partners. 
• Curious and proactive – always looking for new opportunities to grow our digital maturity and customer value. 
• Results-oriented with high attention to detail and a problem-solving mindset.