Digital Marketing Specialist
SE
Digital Marketing Specialist
We want you to:
You will lead the full scope of digital marketing nationally – covering both strategic direction and hands-on execution. You are responsible for creating and executing digital marketing and media plans that drive traffic, leads, and strong brand perception, while delivering the best possible customer experience. With a strong digital and data-driven mindset, you will continuously optimize the performance of our campaigns across all digital touchpoints, with clear ownership of digital KPIs and budget.
- Own and execute digital marketing and media plans that support brand perception and drive performance across key KPIs, such as traffic, leads, and customer journey engagement.
- Have responsibility for the digital media budget, in close alignment with the Marketing Manager and Head of marketing and ensure effective media planning and optimization for ROI and ROAS.
- Drive execution of the national commercial and campaign plan from a digital perspective – ensuring digital activities are delivered on time, within budget, and with impact.
- Create briefs and lead collaboration with internal stakeholders and vendors across all digital channels (paid, owned, earned).
- Monitor, analyze, and report on digital campaign performance using tools like Google Analytics, Meta Ads Manager, and platform dashboards. Drive data-driven optimization and A/B testing. Together with vendors if needed.
- Plan and execute paid campaigns on Meta, YouTube, Google Ads, and programmatic platforms. Coordinate with CRM Specialist, Marketing Manager and vendors where needed.
- Ensure a seamless customer journey through smart use of digital touchpoints, UX, segmentation, and personalization – with a constant focus on improving conversion and engagement.
About you:
- Minimum 3-5 years of experience in a digital marketing role with both strategic and hands-on responsibilities.
- Proven experience in digital media buying (Meta, YouTube, Google Ads) and performance marketing with a track record of strong ROAS.
- Experience with tools such as Google Analytics (GA4), Meta Ads Manager, YouTube Studio, and A/B testing platforms.
- Bachelor’s degree or equivalent in marketing, digital communication, or a related field.
- Familiarity with programmatic advertising, marketing automation, and personalization strategies is a plus.
- Experience in handling AEM and Content management is an advantage.
- Strategic thinking and strong planning ability in a dynamic environment.
- Strong analytical skills and confidence using data to drive decisions.
- Excellent communication and collaboration skills, both internally and with external partners.
- Curious and proactive – always looking for new opportunities to grow our digital maturity and customer value.
- Results-oriented with high attention to detail and a problem-solving mindset.
We offer:
- Culture: A role in an international company with great colleagues.
- Wellness Allowance: An annual wellness contribution to promote health and well-being.
- Additional Paid Leave: Five extra vacation days per year, in addition to the statutory holiday entitlement.
- Annual Bonus: Eligibility for a yearly performance-based bonus.
- Occupational Pension: A high-quality pension solution designed to ensure long-term financial stability.
- Enhanced Insurance Coverage: Comprehensive insurance that exceeds standard offerings.
- Office Refreshments: Enjoy fresh fruit, snacks, coffee, and tea available daily at the office.
Job Segment:
Advertising, CRM, User Experience, Marketing, Technology