CRM Analyst





Department:  Marketing
Employment Type:  Permanent

At Hyundai, you’ll be working within a fast-paced, challenging environment, where you’ll be encouraged to push boundaries and challenge convention. As a global automotive manufacturer, and one of the fastest growing, you’ll have the opportunity to work within an international business environment, and grow with the Company. We believe that the future of our organisation lies in the passion and capabilities of individual members, and commit to supporting and developing them to their full potential.

If you believe you have the experience and skills for this role, and  share our passion for rethinking what's possible, and exceeding customer expectations, we warmly invite you to apply. 

CRM Analyst

CRM Analyst

Leatherhead, Surrey (Please check commute before applying)


Hybrid working (3 days office/2 days home), Flexitime, Office Lunch Allowance, great flexible benefits, Car Lease Scheme, 25 days holiday and access to Hyundai Sponsored Events!


Marketing at Hyundai starts with our progressive products and ends with our inspired and delighted customers. The Digital and CRM team is tasked with bringing the two together to drive conversion and increase customer retention throughout the entire customer journey.    


As the CRM Analyst, you will be responsible for managing Hyundai’s outbound customer communications including customer data strategy and profiling, communication automation and reporting as well as leading your agency team to develop assets and ensure effective and timely delivery. You will work closely with internal stakeholders and agencies to create, execute and analyse Hyundai’s prospect and customer CRM campaigns including tactical communications, nurture programmes and trigger emails.  


You will be a key player in the transformation of Hyundai’s Digital Customer Journey, working across several functions with multiple stakeholders all sharing the same vision of delivering an exceptional customer experience throughout their entire journey. 

Key Responsibilities:


Coordinate the holistic CRM programme requirements – Work with internal stakeholders and agencies to ensure all the CRM programme pillars (tactical, nurture, trigger) are operating effectively. This involves designing and managing creative briefs, copy and asset proofing, and eDM calendar as well as agency management 


Analyse CRM performance - Understand Hyundai’s brand and commercial objectives and track the performance and ROI of our CRM programme against these KPIs. Work with the Digital & Customer Data Manager to evaluate successes and arrive at key recommendations.  


Support the Digital & Data Marketing Manager across all digital activities. Proactively work with internal stakeholders (Product, Sales, PR, Aftersales, Brand Experience, Hyundai Capital and Dealer teams) and agencies to align activity performance and ensure the business is driving maximum consumer engagement across all digital channels.  


Proactively investigate new digital ideas for the business. Monitor competitive promotions and events to ensure Hyundai is embracing the latest industry trends and opportunities.  


Monitor and report on all inbound enquiries across the Marketing team 

About you:


  • Experienced manager of CRM campaigns, calendars and agency partners 
  • Good understanding of CRM campaign planning including KPI setting and ROI measurement 
  • Excited by and with strong experience in data analysis and reporting 
  • Thrives in fast-paced work environments with an ability to pivot quickly with moving priorities  
  • Meticulous attention to detail and exemplary organisational skills, with an ability to prioritise  
  • Ambitious, with a ‘can do’ attitude and the ability to find innovative solutions to challenges 
  • A positive track record of solving business challenges using data 
  • Highly competent user of Excel and data analysis 
  • Passion for cars, tech and innovation  
  • A confident communicator who can present data to multiple stakeholders and build relationships outside of their immediate team 
  • Shares Hyundai’s core values: Customer, Challenge, Collaboration, People, Globality  


Become part of a Global Company with a history of success and ambitious plans for the future. Please apply by creating your Candidate Profile and attaching your application documents in English.

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