Website & Digital Experience Manager (m/w/d)
Job Description

Role Summary:

The Website and Digital Experience Manager (m/w/d) is responsible for the end-to-end management of Genesis European websites, ensuring a seamless and high-quality customer experience. This role drives digital initiatives that support marketing and sales objectives while leading website development, governance, and optimization activities across multiple European markets. Acting as a key partner to agencies and internal stakeholders, you will shape digital roadmaps, enhance customer journeys, and deliver impactful digital experiences.

We want you to:

  • Manage external digital agencies and oversee website content management, backlog prioritization, sprint delivery, release validation, and website performance.
  • Develop and drive digital roadmaps in collaboration with marketing, content, and IT stakeholders to support business and marketing objectives.
  • Coordinate with National Sales Companies (NSCs) and cross-functional stakeholders to prioritize digital initiatives and implement data-driven improvements.
  • Operate and enhance the Adobe Experience Manager (AEM)-based vehicle configurator, including vehicle trims, options, packages, and pricing structures.
  • Lead digital transformation and website optimization projects across multiple European markets, ensuring successful planning, execution, and delivery.
  • Optimize customer journeys through user testing, journey mapping, competitor benchmarking, and collaboration with UX/UI partners.
  • Oversee SEO strategy, audits, and technical improvements to improve website visibility and performance.
  • Maintain digital governance standards, ensure compliance with privacy regulations, and implement effective incident management processes.
  • Partner with performance marketing teams to interpret analytics, monitor website performance, and provide reporting and insights to leadership.
  • Act as a key coordination point between Korea HQ, European headquarters, NSCs, and external partners to align digital priorities and initiatives.

About you:

  • Bachelor’s degree or equivalent qualification.
  • Approximately 7 years of relevant professional experience.
  • Experience delivering large-scale or multi-country digital project rollouts.
  • Strong knowledge of web development, SEO, analytics, and digital performance tools such as Google Analytics, Adobe Experience Manager, and Tableau.
  • Experience working with project management and collaboration tools such as Jira, Confluence, and Slack.
  • Strong strategic thinking skills with the ability to translate business needs into effective digital solutions.
  • Proven ability to collaborate across functions, markets, and cultures in a complex stakeholder environment.
  • Experience managing digital platforms, customer journeys, and website optimization initiatives.
  • Strong project and change management capabilities, with experience leading initiatives from planning through rollout.
  • Strong analytical and problem-solving skills, including the ability to interpret data and drive continuous improvement.
  • Familiarity with customer data platforms and a strong understanding of digital sales journeys, online configurator tools, and the customer buying experience.

 

Rewards and Benefits

  • A competitive salary and benefits package
  • Flexible working hours and a hybrid working policy
  • Continued learning and professional development
  • Car sharing and lease mobility program
  • Complimentary daily lunch at our canteen and subsidized breakfast options
  • Complimentary fitness facility and the opportunity to join various sporting clubs
  • Highly international working environment
Information at a Glance
Posting Start Date:  28/08/2026
Location:  Germany
Level of Experience:  Mid-Career
Employment Type:  Permanent
Function:  Marketing
Subfunction: