GENESIS BRAND.As our name implies, Genesis embraces creation. We believe that every drive deserves to be a discovery.

    OUR VISION AND MISSION. We strive to create the finest automobiles and related products and services for connoisseurs around the world and to make a positive difference to our customers’ lives.

    OUR WAY. Thinking of new paths and exploring in a thoughtful way is our pioneering way to creating something truly compelling.

    DESIGN. Athletic elegance.












    Audacious, Progressive and Distinctly Korean, The Genesis brand identity is defined by these three words. Just like a chef preparing a memorable dish, the perfect balance between Athletic and Elegance define the design experience exclusive to genesis.

    Design starts with the brand, design is the brand.