• ABOUT GENESIS

      

    GENESIS BRAND.As our name implies, Genesis embraces creation. We believe that every drive deserves to be a discovery.

    OUR VISION AND MISSION. We strive to create the finest automobiles and related products and services for connoisseurs around the world and to make a positive difference to our customers’ lives.

    OUR WAY. Thinking of new paths and exploring in a thoughtful way is our pioneering way to creating something truly compelling.

    DESIGN. Athletic elegance.

     

     

     

     

     

     

     

     

     

  • BRAND

     

    Audacious, Progressive and Distinctly Korean, The Genesis brand identity is defined by these three words. Just like a chef preparing a memorable dish, the perfect balance between Athletic and Elegance define the design experience exclusive to genesis.

    Design starts with the brand, design is the brand.