Role Summary:
The Website and Digital Experience Manager (m/w/d) is responsible for the end-to-end management of Genesis European websites, ensuring a seamless and high-quality customer experience. This role drives digital initiatives that support marketing and sales objectives while leading website development, governance, and optimization activities across multiple European markets. Acting as a key partner to agencies and internal stakeholders, you will shape digital roadmaps, enhance customer journeys, and deliver impactful digital experiences.
We want you to:
- Manage external digital agencies and oversee website content management, backlog prioritization, sprint delivery, release validation, and website performance.
- Develop and drive digital roadmaps in collaboration with marketing, content, and IT stakeholders to support business and marketing objectives.
- Coordinate with National Sales Companies (NSCs) and cross-functional stakeholders to prioritize digital initiatives and implement data-driven improvements.
- Operate and enhance the Adobe Experience Manager (AEM)-based vehicle configurator, including vehicle trims, options, packages, and pricing structures.
- Lead digital transformation and website optimization projects across multiple European markets, ensuring successful planning, execution, and delivery.
- Optimize customer journeys through user testing, journey mapping, competitor benchmarking, and collaboration with UX/UI partners.
- Oversee SEO strategy, audits, and technical improvements to improve website visibility and performance.
- Maintain digital governance standards, ensure compliance with privacy regulations, and implement effective incident management processes.
- Partner with performance marketing teams to interpret analytics, monitor website performance, and provide reporting and insights to leadership.
- Act as a key coordination point between Korea HQ, European headquarters, NSCs, and external partners to align digital priorities and initiatives.
About you:
- Bachelor’s degree or equivalent qualification.
- Approximately 7 years of relevant professional experience.
- Experience delivering large-scale or multi-country digital project rollouts.
- Strong knowledge of web development, SEO, analytics, and digital performance tools such as Google Analytics, Adobe Experience Manager, and Tableau.
- Experience working with project management and collaboration tools such as Jira, Confluence, and Slack.
- Strong strategic thinking skills with the ability to translate business needs into effective digital solutions.
- Proven ability to collaborate across functions, markets, and cultures in a complex stakeholder environment.
- Experience managing digital platforms, customer journeys, and website optimization initiatives.
- Strong project and change management capabilities, with experience leading initiatives from planning through rollout.
- Strong analytical and problem-solving skills, including the ability to interpret data and drive continuous improvement.
- Familiarity with customer data platforms and a strong understanding of digital sales journeys, online configurator tools, and the customer buying experience.
Rewards and Benefits
- A competitive salary and benefits package
- Flexible working hours and a hybrid working policy
- Continued learning and professional development
- Car sharing and lease mobility program
- Complimentary daily lunch at our canteen and subsidized breakfast options
- Complimentary fitness facility and the opportunity to join various sporting clubs
- Highly international working environment