Genesis Area Manager (Sales and Service) - South

Field Based - South Region

Role Summary:

The Genesis Area Manager (Sales and Service) is responsible for the overall commercial, operational and customer performance of a designated portfolio of Genesis retail partners. The role provides one integrated field leadership point across new and used vehicle sales, finance, marketing, parts, service and customer experience. Working with retail partners, senior leaders and operational teams, the Area Manager will agree sales plans, improve profitability, accelerate digital capability, ensure brand and franchise compliance, and deliver sustainable performance against GMUK objectives.

We want you to:

Area Business Leadership and Retailer Relationships

• Develop trusted relationships at owner, group, senior management and operational levels, ensuring retailer plans and priorities are aligned with GMUK strategy.
• Own an integrated area business plan covering sales, service, parts, customer experience, profitability, people, standards and future capability.
• Lead structured retailer performance reviews, using clear agendas, evidence-based analysis, agreed actions, owners and completion dates recorded in the approved visit reporting platform.
• Influence retailer investment and operational change, balancing immediate performance recovery with medium- and long-term network development.

Sales, Market and Commercial Performance

• Agree annual new and used vehicle targets with retailers and ensure delivery on a monthly and quarterly basis through accurate forecasting and recovery plans.
• Drive performance across Private, Affinity, Used, Contract Hire and Leasing channels, including market share, model mix, CO2 objectives and local commercial opportunities.
• Establish effective lead management processes and use GMUK systems to review active leads, conversion performance and the actions required to achieve target.
• Ensure retailer orders are correctly coded and manage stock planning, holding, ageing and turn in line with local demand, growth strategy and marketing campaigns.
• Deliver finance penetration and renewal objectives and support retailers in identifying additional sustainable income opportunities.
• Ensure retailers deploy sufficient marketing activity by media, model and channel to generate the required volume and quality of enquiries.

Service, Parts and Retailer Operations

• Deliver GMUK and retailer objectives for parts, accessories, labour and service retention, promoting brand programmes and appropriate local supplier solutions.
• Work with retailer aftersales teams to create and review business plans that improve workshop performance, customer retention and profitability.
• Monitor capacity, workbay efficiency, technician utilisation and efficiency, lead times, online booking, menu pricing and add-on products and services.
• Support retailers in managing VOR, repair capacity and resource challenges, ensuring timely customer repairs and compliance with the HAF process.
• Ensure GMUK resources and outsourced support are deployed effectively, including training, trade operations and other performance improvement programmes.

Digital and Future Retail Capability

• Lead retailer adoption of GMUK digital platforms, reporting tools and connected workshop processes, including Workshop Automation and iVHC/eVHC
• Ensure retailer systems integrate with GMUK systems wherever possible and that data is used consistently to identify opportunities, risks and actions.
• Promote relevant new products, services, technologies and subscription-based opportunities, engaging third-party suppliers where required.

Customer Experience, Standards and Brand

• Ensure retailers deliver excellent customer service in line with Genesis standards, identifying and implementing process improvements that increase customer satisfaction.
• Use the GMUK Balanced Scorecard to improve retailer rankings across sales and aftersales measures
• Ensure compliance with the Dealer Agreement, franchise and brand standards, demonstrator and service loan car requirements, and all applicable quality processes.
• Maintain, uphold and represent the Genesis brand consistently in every retailer and supplier interaction.

Financial Performance, People and Capability

• Analyse composite and operational financial data to identify opportunities and risks, connecting GMUK objectives with retailer profitability and daily/weekly operating controls.
• Ensure retailers have sufficient sales, service, parts and technical capacity, with the right management structure and resource levels to deliver agreed objectives.
• Coach retailer leaders to create concise improvement plans and develop their teams through the Hyundai/Genesis Training Academy, skills assessments and relevant GMUK support.
• Collaborate across H/GMUK functions to provide retailers with a consistent, joined-up approach to performance improvement and capability development.
• Undertake ad hoc tasks and additional responsibilities as required to support evolving business priorities and operational requirements. 

About you:

• Proven ability to build effective relationships and influence a diverse range of retailer and GMUK stakeholders, including in challenging performance situations.
• Strong understanding of automotive retail operations across vehicle sales and aftersales; experience in an OEM, retailer group or supplier partnership environment is desirable.
• Strong commercial and financial acumen, with the ability to interpret composite accounts, operating controls and performance data and turn insight into practical action.
• Thorough understanding of the processes required to deliver sales volume, lead conversion, finance, stock, service, parts and customer experience outcomes.
• Ability to identify commercial opportunities in local and national markets and align manufacturer objectives with retailer profitability.
• Confidence with digital and technological change, including data-led performance management, connected workshop tools and EV/AFV transformation.
• Clear written and verbal communication, strong presentation skills and the ability to summarise complex issues and recommendations for senior audiences.
• Well organised and self-directed, with the ability to manage a field-based diary, prioritise effectively and adapt at short notice.
• Proficient in Microsoft Office and comfortable using CRM, reporting, lead management and retailer performance systems.

Rewards and Benefits

• Competitive Salary & Benefits Package
• Company Car
• Private Medical Insurance
• 25 Days Holidays plus Bank holidays with option to buy/sell
• Group Income Protection & Life Assurance
• Flexible Benefits & Retail Discount
• Pension 6% Matched
• Access to Hyundai & Genesis Sponsored events 
• Access to Employee Car Scheme (once passed probation)