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Marketing & Sports Events Manager (m/w/d)

Location: 

Offenbach, Hesse, DE, 63067

Department:  Marketing
Employment Type:  Permanent

WELCOME TO GENESIS MOTOR EUROPE

We are Genesis. In our world, we are customer-oriented; there is no compromise. We constantly think about how we can find the perfect balance between the needs of our consumers and the technological feasibility, and strive for innovation, by closely observing the expectations of our customers and realizing ambitious technological developments.

Become part of our story and join our international team in Offenbach/Main!

Marketing & Sports Events Manager (m/w/d)

We want you to:

  • Develop and execute integrated marketing communications campaigns across all channels to drive sales and brand performance.
  • Lead planning and execution of major brand events (e.g. new product launches, motorsports activations at Le Mans, SPA, Imola) and sports marketing initiatives (e.g. Genesis Scottish Open).
  • Develop and implement European event and sports marketing strategies, ensuring alignment with global brand positioning and regional priorities.
  • Manage and coordinate external agencies, suppliers, and partners, acting as their primary point of contact.
  • Collaborate closely with internal teams (PR, digital, social, creative) to ensure a cohesive brand experience.
  • Utilize sports marketing to communicate brand values, identify storytelling opportunities, and activate consumer-centric promotions.
  • Develop tactical marketing campaigns to support operational business goals.
  • Track event KPIs, analyze ROI, and drive continuous improvement in marketing effectiveness.
  • Monitor and manage marketing budgets, reporting variances and ensuring financial discipline.
  • Evaluate sponsorship proposals, athlete partnerships, and drive innovation in event activations.
  • Ensure optimal coordination of vehicle sourcing, logistics, and operational flows for event execution.
  • Oversee performance management of team members or external partners as needed.

About you:

  • Bachelor’s degree in Marketing, Business, Communications, or related field.
  • 7–10 years of professional experience in event or motorsports-related marketing (e.g. WEC, F1, WRC, golf sponsorship).
  • Proven expertise in delivering large-scale events, with a strong background in guest logistics, hospitality, and guest journey management.
  • Solid experience in budget management and day-to-day coordination with external agencies.
  • Proficient in PowerPoint, Excel, and Word—essential for organizing major sports marketing events with agency partners.
  • Familiarity with creative review processes and rendering tools (optional, but a plus).

Rewards and Benefits

  • A highly competitive salary and benefits package
  • Hybrid working policy and flexible working hours
  • Executive leadership role supported by continued learning and professional development
  • Opportunities to join company sporting clubs including tennis, soccer, yoga and golf.
  • Free access to the company gym
  • Highly international working environment

If you wish to know more about Genesis, stay connected via our social media channels


Job Segment: Sports Marketing, Marketing Manager, Performance Management, Communications, Event Marketing, Marketing, Human Resources

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