Marketing & Sports Events Manager (m/w/d)
Offenbach, Hesse, DE, 63067
Marketing & Sports Events Manager (m/w/d)
We want you to:
- Develop and execute integrated marketing communications campaigns across all channels to drive sales and brand performance.
- Lead planning and execution of major brand events (e.g. new product launches, motorsports activations at Le Mans, SPA, Imola) and sports marketing initiatives (e.g. Genesis Scottish Open).
- Develop and implement European event and sports marketing strategies, ensuring alignment with global brand positioning and regional priorities.
- Manage and coordinate external agencies, suppliers, and partners, acting as their primary point of contact.
- Collaborate closely with internal teams (PR, digital, social, creative) to ensure a cohesive brand experience.
- Utilize sports marketing to communicate brand values, identify storytelling opportunities, and activate consumer-centric promotions.
- Develop tactical marketing campaigns to support operational business goals.
- Track event KPIs, analyze ROI, and drive continuous improvement in marketing effectiveness.
- Monitor and manage marketing budgets, reporting variances and ensuring financial discipline.
- Evaluate sponsorship proposals, athlete partnerships, and drive innovation in event activations.
- Ensure optimal coordination of vehicle sourcing, logistics, and operational flows for event execution.
- Oversee performance management of team members or external partners as needed.
About you:
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 7–10 years of professional experience in event or motorsports-related marketing (e.g. WEC, F1, WRC, golf sponsorship).
- Proven expertise in delivering large-scale events, with a strong background in guest logistics, hospitality, and guest journey management.
- Solid experience in budget management and day-to-day coordination with external agencies.
- Proficient in PowerPoint, Excel, and Word—essential for organizing major sports marketing events with agency partners.
- Familiarity with creative review processes and rendering tools (optional, but a plus).
Rewards and Benefits
- A highly competitive salary and benefits package
- Hybrid working policy and flexible working hours
- Executive leadership role supported by continued learning and professional development
- Opportunities to join company sporting clubs including tennis, soccer, yoga and golf.
- Free access to the company gym
- Highly international working environment
Job Segment:
Sports Marketing, Marketing Manager, Performance Management, Communications, Event Marketing, Marketing, Human Resources