Head of Marketing (m/w/d)
Job Description

We want you to:

  • Lead and develop the European marketing function to achieve brand, customer acquisition, and commercial objectives.
  • Define and execute mid- and long-term marketing strategies covering volume, product planning, and channel mix.
  • Drive the Genesis brand (re)launch in Europe, delivering high-impact 360° campaigns across all channels.
  • Oversee performance marketing, digital platforms, CRM, and media planning to maximize ROI and brand visibility.
  • Lead experiential marketing programs and “perfect execution” strategies in line with brand positioning.
  • Manage the customer funnel and acquisition journey, ensuring industry-leading customer experience.
  • Monitor brand health, track KPIs, and implement data-driven improvements in creative, media, and campaign performance.
  • Manage the annual/quarterly business planning cycle and the marketing budget for regional and national activities.
  • Collaborate closely with senior management, NSCs, and global HQ to align marketing initiatives with lead generation and revenue targets.
  • Lead and develop a high-performing marketing team, fostering creativity, collaboration, and continuous improvement.

About you:

  • Bachelor’s degree in Marketing, Business, or related field (Master’s degree preferred).
  • 15+ years of marketing experience, including leadership of multi-channel campaigns and large-scale event programmes.
  • Proven track record in media, digital marketing, CRM, and customer acquisition at a European level.
  • Automotive, mobility, or tech marketing background preferred.
  • Strong understanding of sales optimization, lead generation, and marketing analytics.
  • Experience developing a European digital customer acquisition journey.
  • Exceptional leadership skills with the ability to align diverse stakeholders across markets and functions.
  • Strong analytical skills and ability to turn insights into strategic action.
  • Excellent communication skills in English; German or other European languages are an advantage

 

Rewards and Benefits

  • Leadership opportunity to develop, execute and evolve the European Marketing strategy.
  • Highly international, entrepreneurial and commercial working environment.
  • Competitive salary and benefits package
  • Complimentary nutritious food and drink in our canteen
  • Complimentary fitness facility and company sport activities such as tennis, soccer & yoga
  • Based in Offenbach, Frankfurt, Germany.
Information at a Glance
Posting Start Date:  13/08/2025
Location:  Germany
Level of Experience:  Executive
Employment Type:  Permanent
Function:  Marketing
Subfunction: