Marketing Performance & Brand Intelligence Manager(m/w/d)
Job Description

We want you to:

  • Develop key metric analyses, reports, and executive presentations with clear recommendations; participate in meetings with agencies, markets, and Genesis Motor Europe leadership in preparation for executive governance sessions.
  • Deliver high-quality monthly executive reports on marketing performance, providing detailed insights and actionable recommendations.
  • Plan and execute brand marketing research and studies to monitor brand health and status across Europe.
  • Establish, monitor, and govern marketing KPIs (yearly/quarterly/monthly), measuring ROI and analyzing performance to achieve business and brand targets across GME and EU markets.
  • Regularly align with Headquarters, markets, and affiliates to evaluate performance and drive improvements.
  • Develop and implement efficient processes and workflows with markets and global stakeholders.
  • Design and lead countermeasures and improvement initiatives in line with marketing objectives.
  • Evaluate and select marketing technologies and tools that enhance performance tracking and analysis.

About you:

  • Degree in Business/Marketing or equivalent
  • Min. 7-8 years of relevant experience in a comparable position, ideally in automotive, agency or research field
  • Broad experience across various marketing disciplines and multi-market management
  • Advanced analytical abilities, strong project management, excellent communication and presentation skills and proficiency in marketing analytics tools and platforms.
  • Strong visualization and presentation skills
  • Proven track record in strategic planning and analytical methodologies

Rewards and Benefits

  • A highly competitive salary and benefits package
  • Flexible working hours and hybrid work policy
  • Continued learning and professional development
  • Car sharing and car lease mobility program
  • Daily complimentary lunch at the office canteen and subsided breakfast snacks
  • Free access to the company gym
  • Opportunities to join company sporting clubs including tennis, soccer, yoga and golf.
  • Highly international working environment
Information at a Glance
Posting Start Date:  30/06/2025
Location:  Germany
Level of Experience:  Mid-Career
Employment Type:  Permanent
Function:  Marketing
Subfunction:  Brand & Communication