GENESIS is the new luxury car division of the Hyundai automotive corporation. The brand was established first in Korea and USA in 2016. In summer 2021 GENESIS entered the highly competitive European market by launching simultaneously in Germany, UK and Switzerland. The brand is pioneering a direct to consumer approach, supported with retail studios and event spaces in attractive city center locations in West London, Munich and Zurich. Unique key element of the GENESIS Service Offering is the “We Come to You” approach designed to deliver a highly individual service up to the doorstep of our customers as well as the GENESIS 5-year Care Plan that provides an outstanding hassle-free ownership experience. Creativity and competence with its new brand.