Head of Brand Experiential (m/w/d)
Job Description

We want you to:

  • Translate brand DNA into best-in-class digital experiences that reinforce the Genesis vision. 
  • Develop and execute a holistic digital brand strategy that supports brand positioning, storytelling, and growth, utilizing digital marketing strategies such as social media influencing and E-Mail campaigns. 
  • Oversee a team to manage the planning of digital marketing campaigns, from concept and budgeting through to content creation and execution. 
  • Coordinate with Global HQ and regional stakeholder teams to launch new concepts and campaigns. 
  • Oversee all Genesis regional event briefs and creative presentations, from production to execution.
  • Champion a seamless luxury customer journey across digital and physical environments.
  • Manage regional media strategy, working with internal stakeholders and external agencies to deliver an effective media presence across the region. 
  • Ensure the brand’s digital presence delivers a premium, coherent, and immersive experience.

About you:

  • Bachelor's Degree in Marketing or equivalent
  • 15+ years of professional experience, with 5+ within a team management position in a similar function
  • Thorough understanding of automotive marketing processes and operations
  • Experience in luxury brand management, including VIP management and public relations
  • Experience in social media marketing strategy management, including influencer marketing
  • Understanding of digital Marketing KPI management and data analysis
  • Strong in Microsoft Office (Excel, Power BI)

Rewards and Benefits

Information at a Glance
Posting Start Date:  16/07/2025
Location:  Germany
Level of Experience:  Mid-Career
Employment Type:  Permanent
Function:  Design
Subfunction:  Brand Creative